耗資高達1億1500萬美元,名稱為「真正的成本」(The Real Cost)的反菸宣導,將透過電視、電台、網路以及大型看板、公車站牌廣告等不同媒體,在長達1年多的期間內,向青少年傳達吸菸有害健康的訊息。
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