根據IBM數位分析(IBM Digital Analytics),耶誕節前的上個購物週末,網路銷售較去年同期勁揚37%。市場研究機構弗雷斯特研究公司(ForresterResearch)預期,在商場流量放慢和實體零售商銷售疲軟之際,這個假期季網路銷售料攀升15%。
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